In response to my question, Prof. David Lankes said a few words about gaining more "hits" on the websites in class on Thursday.
A lot of websites are using tricky approaches to gain more hits. For example, a single image is divided into five sub images, when the page is being loaded, all the image files and CSS file will be reloaded again and the division earned five more hits for the website every time.
While page view is also one of the criteria to decide the web usage/popularity. Some websites, especially news site divides a piece of news into multiple pages to earn more page views. For a lot of times, the news could be displayed well on a single page.
Some bloggers, set the RSS feed to output only the digest post instead of the entire blog post, hoping people to visit the blog instead of reading it in RSS reader.
I'm not sure if all the above activities truly help the website to advertise and to promote, anyway, I despise them. Such activities create inconvenience for web visitors and blog readers. Page loading may be slower and users have to click more times than the desired rates. For RSS digest output, not only require the reader to visit the website directly, it also causes redundant effort in saving and returning to the post. For example, I can use "star" to label the blog post if I think it's interesting and well written and can return to it anytime I want. If the RSS feed only offers the digested post, I will have to save the post manually and maybe I have to save it as a copy in my hard drive and cannot access them while using other computers. (Online bookmarks could help me with such issues, but sometimes, the URL changes and it will be very difficult to find the correct one.)
